Brand language.

However you describe your brand communications, one thing’s a given. When it comes to the words you use, you need to give your customers an authentic, meaningful and consistent experience. That’s where we come in.

Verbal identity.

However you describe your brand communications, one thing’s a given. When it comes to the words you use, you need to give your customers an authentic, meaningful and consistent experience. That’s where we come in.

Tone of voice.

However you describe your brand communications, one thing’s a given. When it comes to the words you use, you need to give your customers an authentic, meaningful and consistent experience. That’s where we come in.

Who we are

Copywriters and sticklers.


Copyology is a small group of freelance copywriters, content strategists and word gurus, headed up by Sam Bowhay.

For over a decade, we’ve worked with a whole range of amazing clients – from rising stars to revered brands. Chances are we’ve written copy for someone in your industry. We’ve collaborated with top agencies, dealt with direct clients and taken the helm in-house – whatever’s needed to get the job done.

What we do

Shape perception and win hearts.


Need to develop a tone of voice from scratch, or simply want to refresh your existing communications? No sweat.

Well-written language is powerful stuff, and we have an uncanny knack of turning your brand values into beautifully crafted words that persuade, excite and inspire – online, in print and in person.

What you get

Copywriting ju-ju.

As copywriters, we don’t want your reader to come away dazed and confused. So we work exceptionally hard to understand exactly what you want your communication to do – and then find the perfect words to express that message as directly, succinctly and clearly as we can on brand, on budget and on time.

The Goods

Let’s get to the nitty gritty.

For over ten years, we’ve worked on a remarkable mix of projects –
often collaborating with talented marketers, designers, and developers.
Here’s a peek at a handful of favourites…

  • - Concept development
    - Emails
    - Banner ads
    - Exhibition stands
    - Microsites
    - SMS messages

  • Zurich

    - Broker website
    - Emails
    - Newsletters
    - Features
    - Product profiles

  • Wickes

    - Bathroom brochure
    - Product catalogue
    - Home delivery product guide
    - Alarms and CCTV leaflet

  • - Mission statement
    - Conference leaflet
    - Case studies

  • - B2C and B2B leaflets
    - Ads
    - Brochures

  • - Brochure
    - Website

  • - Printed and PDF brochure

  • DB Bahn

    - Emails
    - Banner ads
    - Microsite

  • Halifax

    - Suite of leaflets
    - DM letters
    - Insurance, savings and   banking advertorials

  • - Serimax website
    - Corporate brochure
    - Company magazine

  • - Emails

  • - Tone of voice guidelines
    - Tone of voice toolkit
    - Ads
    - Product brochures
    - Exhibition panels
    - Presentation books

  • - Picanto, C’eed and Sportage   microsites
    - Emails
    - Red Nose Day microsite

  • tfl

    Opening of the Tour de France leaflet

  • Waddesdon

    - Tone of voice document
    - Website
    - Group visits leaflet
    - General tourist leaflet
    - Corporate brochure
    - The Five Arrows summer   menu

  • Zilio

    - Press releases
    - Furniture catalogue
    - Brochures

  • - Concept development
    - Suite of certification   brochures

  • - Website
    - Brochures
    - Testimonials
    - Editorials
    - Thought pieces

  • - Content strategy
    - Website
    - Blogs
    - Award submission

More to follow

Kind words

Everyone loves a compliment.

We work hard to make sure our copywriting is tiptop.
So it’s good to know when our clients think we’ve done a great job...

Quite simply, Sam knows how to engage a reader, that’s why we asked her for help with some of our communications. I was impressed with how quickly she picked up our tone of voice and got to grips with the more technical aspects of our services. She knows just the right questions to ask to get to the detail quickly, making my life much easier. I’ve worked with a number of writers in my career, including some top London PR firms, and none has proved quite as adept as Sam.

Kate Rattigan, Market Intelligence Analyst, Anglian Water Business

Sam offered me what I wanted – excellent coherent copy – and what I hadn't known I wanted but desperately needed – simplification, clarification and jargon busting of the highest order. She busted, simplified and clarified me with grace, patience and intelligence. All within budget and deadline. Thoroughly recommend!

Fiona Parashar, Coaching Director, Leadership Coaching Ltd

We’ve been working with Sam for over four years and, put simply, she gets us. At The Gap Partnership what we say and how we say it is a vital part of our brand. Sam is always enthusiastic, creative and responds quickly to even our last minute requests. We see her as part of The Gap Partnership’s marketing team.

John Seymour, Brand and Marketing Projects Manager, The Gap Partnership

Working with Sam you can expect an exceedingly high quality of work. She is full of energy and enthusiasm, intelligent, talented and deservedly at the top of her field.

Camilla Marsh, Marketing Director, Fisheye Marketing

Sam's copywriting skills gave the InterfaceFLOR 'voice' a complete refresh. While keeping the tone appropriate to our audience, Sam quickly picked up the brand style and messaging, providing very creative, relevant ideas. Sam is highly personable and professional to deal with. She is always available and extremely punctual with all deadlines. The quality of her work is excellent.

Kate Langham, Creative Director, InterfaceFLOR (Europe, IMEA)

We've worked with Sam on a variety of projects over the last eight years. She's always been quick to get what we need. She adds a fresh perspective and creative energy where appropriate, and always strives hard to give us the best results possible. She's enthusiastic, totally reliable and a pleasure to work with.

Frances Jackson, Director, OPX

Let’s get together.


Creative magic? Step aside Houdini.
Content strategy? Something to get our teeth into.
Urgent deadline? We love Lavazza.

Whatever your copywriting job, drop us a line or give us a call.

e. hello@copyology.co.uk

m. 07742 107254

Contact Us

We would like to hear from you.